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Giftly, a software startup revolutionizing the way people give and receive gifts, faced a critical challenge in automating large amounts of lead outbound emails while also keeping strong personalization, their deliverability scores high, and their reply rates high.
Zach needed a way to automate large amounts of outbound emails from his Google Sheet prospects list - according to lead status. He also was looking for a system that would instantaneously create personalized emails for each lead and that would send the emails from his own email in an effort to increase reply rates and leverage his already strong deliverability scores.
Other automation tools either 1) did not allow him to easily create personalized emails 2) forced him to include an unsubscribe link - destroying any personalization efforts 3) would not leverage his own email's strong deliverability scores - causing emails to land in spam.
The Giftly team was looking for a solution to bring more leads towards the 'bottom of the funnel' and covert them into users via one of the most common, most time efficient, yet most tricky customer acquisition channels: outbound emails.
WIth Lido, Zach was able to connect to his Google Sheet lead list in real time, create personalized emails for each lead in a matter of seconds, and set up a full drip campaign tool to also send follow-up emails to leads who have not responded.
All while making sure emails were sent from his own sender email which already had high deliverability scores - ensuring that messages were landing in recipient inboxes and not spam…a terrible fate many companies face when using traditional outbound sequencing tools.
With the automated, personalization-focused and deliverability score-focused outbound tool Zach built on Lido, he was able to increase his lead reply rates by 80%.
As a result, their user pipeline has grown significantly as well - a key metric for any software company and especially startups!
