Optimizing click-through rate (CTR) is one of the best ways to measure the effectiveness of your advertising campaigns. By definition, CTR is the number of users who click on a specific link compared to the number of total users who view a page, email, or advertisement (thanks, Wikipedia!). While the metric seems simple on the surface, it gives valuable insights into areas of future growth and improvement. We'll take you through how to calculate this metric, how to understand it in the context of your industry, and how to apply it to the platforms you're using now.
You can calculate CTR by dividing the number of click-throughs by the number of impressions. CTR can be assessed for various time-periods (i.e. day, week, month, year) and, if your click-throughs are tied to certain products or campaigns, you can assign a specific CTR for each.
If you’re confused about how to define click-throughs and impressions, we’ve included some nifty definitions and examples below:
When choosing what to include in your calculations, remember: consistency is key! That means, if you decide to include XYZ in your CTR for the month, you should include it in the next month’s CTR as well. Having consistent metrics will allow you to better identify the causes of good or bad performance. For instance, if the number of impressions of your ad has increased but your click-through rate is still low, there is something that you have to improve or change in your advertisement.
It can be difficult to calculate this metric in Snapchat Ads, but we have a quick and easy solution, Lido.app. Read below to learn more and get started today.
Lido allows you to connect, analyze, and visualize all of your data in a single spreadsheet. Don�t wait for engineers to build analysis dashboards! Lido provides a simple and easy solution to importing data from numerous platforms. Automatically import data from your favorite platforms such as Shopify, Facebook, Google Analytics, and many more and apply Lido�s software to extract meaningful metrics from them. After applying Lido software to your data, you will be left with sleek, attractive dashboards to share with your stakeholders, rather than confusing and jumbled raw data. Furthermore, the dashboards are easily editable to focus on specific data or metrics.
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